The basis of Voice’s corporate identity comes from the visualisation of audio waves, which symbolise the versatility of language, pronunciation and intonation. These waves, in their simplified form, can be dynamically translated into any medium – print, digital, sound, and so on. To represent the diversity of language and the audio waves, business cards with 50 mutations had been created. Digitally, the visitor is given playful access to speech technology via the website. Certain words have been highlighted with the body text, encouraging visitors to click on them and discover what happens. The listener is rewarded aurally with an audio sample, and visually as animated audio waves move rhythmically to the spoken word.
Voice’s corporate design also makes use of phonetics, the teaching of linguistic sound, as an important design element. Finally, the colour world also plays an important role. Memorable intense violet and orange tones complete the branding for Verena Covi’s elocution technique.
We defined the brand’s target audience as people who are aware of the meaning and effect of voice and language, and who want to develop or optimise their potential through this field. The brand representation should convey the importance of voice and language, whilst making in unmistakably tasty. Elocution’s image should no longer be tired or dusty, but sensual and desirable.