Hong Kong is a city that can easily overwhelm unexpecting visitors. The bright and colourful neon lights that blink 24/7. The masses of people on the sidewalks. Divergent cultures that get smashed together. Cars, skyscrapers, smog, strange odours, consumerism; all surrounded by starkly contrasting green islands and wild animals.
We couldn’t resist testifying to the chaotic experience had by each student, and so we created our very own overdose of ideas. To start with, we took the base of the city – it’s grid-like streets and layers of buildings – to create the base of our design. We then added unnecessary information that seemed to interrupt the design itself, while ensuring the most important information was clear and accessible. To break up the typographic overload, we added some smoke visualisation forms in a dot pattern to imitate Hong Kong's bright lights. The logo then emerged from this pattern.
The HOT POT logo is a visual representation of Hong Kong’s most iconic food, and the exhibition’s namesake. Dining in Hong Kong is a very special event, and HOT POT is perhaps the culture’s most social dish. Diners order a selection of raw ingredients, like thinly sliced meats and vegetables, which they then add to a pot of boiling broth that is placed in the centre of the table. While each person can order whichever ingredients they’d most like, they are mixed together in the soup and shared with everyone.