During my time at ICARUS creative I was asked to expand the beautiful visual concept, created by Lukas Proksch. As it already has been a really dynamic corporate design, I tried to push the boundaries by making it even more dynamic. Getting rid of the lettering and combining the audio waves with only the phonetics. Which have been used for the form of the waves in the concept, but haven’t been in use ever since. The wordforms, that arise by these unusual letterforms – that we only know as the small printed text next to a word, so we know how to pronounce it – are so strong and communicative, that I exchanged them with the logo. They became a new and important part of the whole identity. In the next step I tried to bring the branding to life, by using the waves as an equalizer on the website. We asked Verena Covi, our customer, to record some complex words, of the text. So Users can now listen to her voice, when they click on the speaker symbols next to these words. At the same time the waves visualize her voice. This gives the website a playful layer. And it suddenly makes fun to read through informations on a website.
Last but not least I did the photo-documentation of the project. It should be as powerful, and joyful as Verena Covi and the whole Branding is.